Step 1: Triger

Here, you go for “Trigger campaign when customer -> Performs another action -> Read article”

Step 2: Additional parameters

Narrow down the selection of people by choosing those with many or few sessions, many or few orders, or specific location – whatever makes sense for each campaign.

Step 3: Content

This series’ goal is to make them read more of your content to keep them engaged with the brand. So send them one of your best articles.

Step 4: Series and exit

This one can have as many emails as you want because content is useful and doesn’t need to stop when they buy again.

What's next?

Recover canceled orders

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