Step 1: Triger
Here, you go for “Trigger campaign when customer -> Performs another action -> Read article”
Step 2: Additional parameters
Narrow down the selection of people by choosing those with many or few sessions, many or few orders, or specific location – whatever makes sense for each campaign.
Step 3: Content
This series’ goal is to make them read more of your content to keep them engaged with the brand. So send them one of your best articles.
Step 4: Series and exit
This one can have as many emails as you want because content is useful and doesn’t need to stop when they buy again.