Retention by campaign
This report shows you the retention of customers who came from each individual campaign long-term.
A campaign is telling about the customers it brings because it has a certain draw and aims at a specific type of customers.
So with the retention analysis you will know which type of customers become loyal and which campaigns appeal to one-timers.
repeat the good campaigns & scrap the bad ones
put extra effort to make more sales from campaigns with potential
Retention by Source/ Medium
This report shows how customers who came to make their first order through different channels (organic search, direct, Facebook, Instagram/ CPC, referral, etc.) behave over time.
You will learn how the various traffic channels you have drive repeat sales and whether it makes sense to put effort in all of them
drop channels that obviously don't bring the right people
put your marketing money where the potential fans are