In the Customer Database tab, once you apply at least one filter, you have the option to send an email specifically to the set of customers who match the selected criteria. To do so, click the “Send them email” button at the top.

Targeted emails are awesome for engaging specific groups of customers to reactivate them or to express gratitude for their loyalty.

You can reward your devoted customers with a special bundle deal, or you can offer idle customers a discount coupon on items sitting in their shopping carts that might motivate them to proceed to checkout.

Sending targeted emails is easy – just enter a subject line and exciting content. Metrilo will automatically track the performance of those campaigns and you’ll be able to see how many people saw, opened, clicked through and completed a purchase via this email, all down to the product level.