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The magic of well-targeted campaigns
Murry avatar
Written by Murry
Updated over 2 years ago

1, 000 is better than 100,000.

Instead of sending one bulk email to everyone on your list, segment them into smaller chunks and target them exclusively. Your customers get better treatment and more relevant offers; you get higher open and click rates; the email won’t take forever to get send; and as a result, you have a successful campaign and good reputation as а sender.

Yes, you’ll have to do it a few times for the different segments, but it’s worth it, we promise. That’s why it’s so easy to filter customers in Metrilo.

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