Within “Revenue & Trends”, you can easily analyse your revenue and orders. By default, Metrilo shows revenue analysis for the past 7 days. You can easily change the period by using the drop-down menu in the top right corner.
You can break down your revenue by the following parameters:
New/ Returning customers – New customers are those who just made their first purchase with you. Returning customers are also called repeat customers and they have placed orders with you before. Of course, it’s important to acquire new customers, but you should be making extra efforts in keeping your existing customers happy since it’s more cost-effective – they come back to you because they like your product, experience, service and prices. They might even spread the word about you to their network, which is free advertising, while new acquisitions may be pricey.
Coupon codes – the easiest way to keep track of coupon promotions’ effectiveness. You see number of orders placed using this coupon (can be compared to number of people to see if anybody used the coupon more than once), average revenue from an order, total revenue from the promotion. The best thing is that you can reach out to the specific people who used a particular coupon with a similar offer later on through e-mail, directly from the Metrilo platform.
Order status – makes it easy for you to keep an eye on your UX. Too many pending orders? Maybe you have a problem with transactions with some credit cards. Why have some orders failed? You can contact your customers personally and assist them to complete the order.
Device used – Surely, you need to have a mobile-friendly site. But maybe the information how many of your customers shop from phone can give you an idea for a special offer on touch-screen gloves? Or you can update imagery to appeal to the more progressive tablet users?
Traffic source – One of the most important insights you can get with Metrilo. It tells you where on the web people find your store. You’ll learn where to spend your marketing budget for the highest conversion rate. Other sources will turn out to be not worthy of your attention. Also, you can see who is the only person you acquired through Twitter, for example, and reward them in some way if you want to grow this channel.
Country and City – These are important for your delivery service. Maybe you need to offer flat rates for all countries, or your most loyal fan base live in Austin, TX – why not open a physical store there?
In this view, you can click on the number of people and delve into the details of customer profiles. Additionally, you can go deeper by clicking on any of the broken-down values. You’ll be shown an in-depth analysis of this parameter. For instance, when clicking on “New Customers”, you can easily see what coupon codes have your customers used to place their first order with your eCommerce business.
This tab allows you to see a trend line of your revenue and where it came from, as well as identify trends in the revenue flow from more specific segments of customers.
In the same tab, you can see Trend analysis of Visitors as well. In it, the breakdown goes as far as Device platform and Browser/ Browser version. You have the same option when viewing the Added to cart analysis, which shows you statistics associated with intent to purchase, and Placed an order analysis. Although a Funnel report connecting all those 3 steps until order completion is available in another Metrilo tab (with respective conversion rates between steps), going through the 3 will give you the general idea where people drop out so you can explore reasons.