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Integrating Sumo with Metrilo

Written by Alex Dramkin

How to integrate Metrilo with Sumo for WooCommerce and Magento

For integrating Metrilo to SUMO, you will have to open your SUMO app visit Forms => List builder => Success, for the form which you want to integrate.

Step 1

То send to Metrilo the event of someone subscribing via the Sumo pop-up, add the following script in the first box in the “Tracking pixels” of your Sumo:

<script type="text/javascript">
metrilo.event('popup_shown');
</script>

You can simply copy-paste the code above. The only thing you can change is the name of the event which is popup_shown in the example. When you name the event, you will be able to filter all your subscribers with a simple filter in Metrilo using that event name.

Step 2

Make sure you send the email of the new subscriber to Metrilo. Insert the following lines of code in the Subscribe Pixels box:

<script type="text/javascript">
metrilo.event('subscribed_with_sumome');
var email = '{sumome-subscriber-email}';
metrilo.identify(email, {email: email});
</script>

Note: you don’t need to change anything here, simply copy-paste it in the correct field.

Optional: In case your form includes first name and last name fields, use the following code to send your prospect's name to Metrilo as well:

<script type="text/javascript">
metrilo.event('subscribed_with_sumome');
var email = '{sumome-subscriber-email}';
metrilo.identify(email, {email: email}, first_name: '{sumome-subscriber-first}', last_name: '{sumome-subscriber-last}', name: '{sumome-subscriber-name}'});
</script>

How to integrate Metrilo with Sumo for Shopify and Custom web-stores

For integrating Metrilo to SUMO, you will have to open your SUMO app visit Forms => List builder => Success, for the form which you want to integrate.

Step 1

То send to Metrilo the event of someone subscribing via the Sumo pop-up, add the following script in the Subscribe pixels boxe in the “Tracking pixels” of your Sumo form:

<script type="text/javascript">
  window.metrilo.customEvent('subscribed');
  window.metrilo.identify('{sumome-subscriber-email}');
  window.metrilo.customer('{sumome-subscriber-email}', {first_name: '{sumome-subscriber-first}', last_name: '{sumome-subscriber-last}'}); (optional)
</script>

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