You can track that in Metrilo’s Email Performance tab.

That’s still better than being reported as spam, but not cool. You lose a person from your email list.

Maybe they don’t remember signing up – remind them and highlight something they looked at on your site. Make your brand recognizable.

Beautiful and well-designed emails are hard to unsubscribe from. Don’t be too pushy. Make them happy. It shouldn’t be hard 🙂