Revenue breakdown by Traffic Source
This one is another must-have breakdown. Knowing which digital channels bring your revenue is crucial when you are planning where to spend your marketing budget – on advertising or organic search optimization, for example.
As soon as you select this breakdown, Metrilo displays your revenue for the selected period distributed across the channels it comes from. Say, it can be organic search (Google), Facebook, or another website which refers people to you.
You will have visual information about the average orders per channel and the total revenue coming from it right away. It doesn’t make sense to invest $100 in Facebook ads and make less than that, right?
By carefully planning your next marketing investment in the right channels, you should see higher returns.