Revenue Breakdown by Coupons
Most Ecommerce businesses offer different coupon promotions in order to boost sales.
In Metrilo, you see revenue broken down by coupons, average orders, and number of customers (to compare with number of orders if anybody used it more than once), so you can evaluate the performance of each coupon.
This way, you will be able to do better campaigns in the future, offering promotions, more relevant to your customers.
The second-level breakdown gives you an advanced set of possibilities. You see whether each coupon attracted new customers or returning ones.