If people naturally buy specific products together, this might be an awesome opportunity to make a bundle out of them and increase order size.
You don't have to try and figure out what products go together or are similar in your customers' mind. Their behavior - what they look at when browsing and what they buy together - will tell you.
Then, you can use this insight to create the best and relevant bundles - and get larger order values!
How to see that in Metrilo?
- From the main menu, go to Products.
- Select a longer time period than the default 7 days (top right corner).
- Now, depending on what you want to achieve (we offer you 2 ideas), go with either variant - A or B:
A) To find products frequently bought together
B) To push slow-moving items
A) To find products frequently bought together:
- By default, you see your products sorted by unique orders.
- Click Details for your products of interest.
- Under the graph, set the filters to "People who purchased this item also purchased".
This will give you the best products to form a bundle with since people already buy them together.
B) To push slow-moving items:
- In the Product tab, switch to comparing products by views
- Click Details for a product that's not selling very well.
- Under the graph, set the filters to "People who added to cart this item purchased".
This way, you'll see what products people ended up buying instead. It's a smart idea to push the slow-moving item in a bundle with these products because a bundle always sounds like a deal and people buy items they otherwise wouldn't.