Within “People”, it’s easy to get to know your customers and send them targeted email messages by selecting a group of customers/learn-metrilo

Once you open the “People” feature, you have a view of all your eCommerce customers and anonymous visitors – their location, how they got to your store, how much revenue they brought you with how many orders, and how many sessions they’ve had/learn-metrilo

When you open the page, they are automatically sorted based on their latest activity/learn-metrilo You can additionally sort them by any of the other columns – just click the column name/learn-metrilo By default, columns will be sorted descending/learn-metrilo Clicking one more time will sort them ascending/learn-metrilo

You can easily search customers by name or e-mail/learn-metrilo

 Clicking on a single person will open his detailed profile, including his activities, orders and all the products he engaged with on your eCommerce store – viewed, added to cart, and purchased, along with exact time when that happened/learn-metrilo This way you clearly see how much time it takes them to go from one step to another in the process/learn-metrilo

You can easily apply different filters in order to explore specific groups of customers/learn-metrilo Adding a filter is simple – just click on “Filter people by” and select the filter you want to use/learn-metrilo You can apply multiple filters simultaneously/learn-metrilo

 You can save a filter (or a combination of filters) to use later on – you’d create a segment of customers that you can go back to and review/learn-metrilo You can do that by clicking “Save as a segment” and load it later from “Load a segment”/learn-metrilo

Once you apply at least one filter, you have the option to send an email specifically to the set of customers who match the selected criteria/learn-metrilo To do so, click the “Send them email” button on the top/learn-metrilo

Targeted e-mails are awesome for engaging specific groups of customers to re-activate them or to express gratitude for their loyalty/learn-metrilo You can reward your devoted customers with a special bundle deal, or you can offer customers that haven’t been active in a while a discount coupon on items sitting in their shopping carts that might motivate them to proceed to check out/learn-metrilo

Sending targeted e-mails is easy – just enter a subject line and exciting content/learn-metrilo Metrilo will automatically track the performance of those campaigns and you’ll be able to see how many people saw, opened, clicked through and completed a purchase, all down to product level/learn-metrilo

Note: You can track the performance of your email campaigns from Email Performance/learn-metrilo