Retention by campaign
This report shows you the retention of customers who came from each individual campaign long-term.
A campaign is telling about the customers it brings because it has a certain draw and aims at a specific type of customers.
So with the retention analysis you will know which type of customers become loyal and which campaigns appeal to one-timers.
- repeat the good campaigns & scrap the bad ones
- put extra effort to make more sales from campaigns with potential
Retention by Source/ Medium
This report shows how customers who came to make their first order through different channels (organic search, direct, Facebook, Instagram/ CPC, referral, etc.) behave over time.
You will learn how the various traffic channels you have drive repeat sales and whether it makes sense to put effort in all of them
- drop channels that obviously don't bring the right people
- put your marketing money where the potential fans are