The next breakdown that might be really important for you is the one by device.
More and more people start using their mobile devices for online purchases. But is this the case with your clients?
A complete overview of your revenue spread across different devices can be crucial for discovering problems with your website and the behavior of your customers.
If it happens that your customers buy a lot on mobile phones, that’s great! It means your website is mobile-friendly and customers feel really comfortable and safe purchasing from you.
You can again get the list of your customers by device and optimize your next email for their device. Mobile-adapted emails do miracles and you can be sure that those people won’t hesitate to purchase again via their device if they have done it before.