Breakdown by Country/ Cities
Another important breakdown can be looking at your revenue by countries or cities it comes from (depends whether you are a local company or an international one).
If there are big groups of people coming from specific cities/ countries - you can improve your targeting there. At the same time, you might discover that while you are investing a great deal of resources into a specific location, you are not actually getting an adequate return.
Concentrating on profitable places is the right choice. Of course, you don’t have to abandon cities that simply don’t convert well, you might simply have to make changes in the approach.
It is all about communication and your targeting may need to vary for different groups. The good thing is you will be able to test new approaches and see immediately if they work.