Traffic analysis and Revenue & Trends
If you want to do a deep analysis of your traffic and to learn more about the people acquired through the different traffic sources for your store, the Revenue & Trends tab is the place.
The interconnection between R&T tab, the Traffic analysis and the People tab shows which are the most profitable channels and who are the customers acquired from these channels.
You can use that information to send highly targeted emails, or you can export it and use it to create a custom audience on other platforms (how to do it?).