Metrilo gives you a better way to track your eCommerce acquisition channels. The Acquisition tab helps you make your eCommerce business even more profitable.
Let’s start with an overview of how it looks and then we’ll go into details.
It’s simple and straightforward. It works in real-time and makes lots of automatic calculations for you so you don’t have to.
By default, it shows the aggregated data for the last 7 days, but you can change that from the period selector at the top right.
Overview of the Acquisition metrics
First, you get a strip of global metrics for the selected period to take in at a glance.
Then, there’s the table of all acquisition sources for your store.
If you look at the default view Traffic Sources by Revenue, you’ll have the following metrics:
- Visitors – the total number of visitors from this source plus what share of your overall traffic that is.
- Customers – people who placed orders and came from this source
- Conversion rate – calculated as a share of all traffic from this source
- Revenue per visitor – how revenue compares to the overall traffic you got from this source
- Revenue per customer
- Revenue – total revenue from this traffic source, including graphic indicator for instant comparison.
You can use the dropdown at the top and compare all your traffic sources by orders, added to cart, checkout start or placed and order instead of revenue, where you’ll get additional metrics.
Go ahead and play with it!
Comparing traffic sources
By default, Metrilo sorts your Traffic sources by the revenue that came from them. You can click on any column header and change the sorting.
Wondering which traffic source has the best conversion rate? Just click on the “Conversion rate” column.
Looking for a specific traffic source?
There’s a search box - it looks like a column header for the traffic sources names, first column on the left. Just start typing the source you're looking for and Metrilo will automatically display results in the table in real-time.
Let’s try with “bing”:
As you can see, it shows you all the traffic sources that match “bing”, including one visit from Bing China, 329 organic search visits and a few campaigns you’re running.
As always, we’re here for you
We’d love to hear your thoughts on the Acquisition updates. Just shoot us an email at [email protected] or use the Support messenger (the blue round button at the bottom right) in your Metrilo account.