Once you visit the Traffic tab of Metrilo, you will be able to get traffic reports based on 

  • All traffic sources
  • All referrals 
  • All active campaigns – including UTM-tagged campaigns

You can also choose between different goals of comparison:

  • Revenue
  • Orders
  • Added to cart (to track purchase intention)
  • Started Checkout (to track purchase intention)
  • Placed an order

This way you will be able to see what’s the conversion rate for each goal and you will be able to compare channels based on the goal as an end event of the customer journey.

What’s next?

[Getting started with the retention analysis]

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