The "Track a campaign" function allows you to put a tracking link on your campaigns/links and to start gathering data about them. You can do that from the Traffic tab.
To get a tracking link for a campaign, click the “Track a campaign” button at the top right corner.
Step 1: Metrilo can generate a tracking link both for an existing campaign and for a new one.
To get a link for existing campaign, just click on it in the list that appears.
If you want to track a new campaign, enter its name and click “Continue”. (Note: as you type the campaign name, Metrilo will also look for existing campaigns with the same name.)
Step 2: Paste the URL you want to track.
Step 3: Click “Get tracking link”.
If you want to use this tracking link for an AdWords campaign, select the “AdWords” option. This will automatically append the keyword tracking tag to the tracking link. Otherwise, click “Other” and copy the tracking link without the keyword tag.
This way, you’ll be able to compare the success of various campaigns and tweak your marketing efforts so that you invest only in channels that bring you real traffic and customers. With time, you can weed out all necessary presence that doesn’t add any value, but sucks up your efforts.