You can use HTML to create beautiful, simple and responsive emails in Metrilo. Every HTML email can be fully customizable and applied in standard newsletters, one-on-one communication or automated email campaigns.
When do I use the full HTML emails instead of the email builder?
when you want to create a totally custom email layout
when you want to send a rich, visually-appealing marketing campaign
when you want to send a one-off email with a specific design
How to create a full HTML email in Metrilo?
You can use HTML for automated email campaigns, mass emails or individual communication emails.
Whichever you're doing, you'll be able to choose between 3 different options: the standard email composer (doesn't support HTML), write/ paste your own HTML or upload a ZIP file with a ready template.
So you can either start from scratch or upload a template and just tweak it a bit.