Step 1: Setting your trigger
Choose “Abandons cart” as a trigger event.
Step 2: Creatе the email flow
Variant 1: Time for about 20 minutes after the trigger event and say something along the lines of “ Was there a problem with your checkout?”. In case you’re having a series, time them for different days from the drop-down options.
Variant 2: Do as in Var. 1, but set the timing for a day or two after they abandon the cart. The campaign won’t run if they complete the order anyway.
With the Metrilo composer, you can add CTAs leading to a special “sale” landing page, pull products right from your database or add a coupon.
Step 3: Exit
Exit event is “Places an order”.
However, to spice things up a bit, you can split this automated campaign for different customer segments (chosen in the “also filter customers by” step) – high LTV, number of sessions, location, etc.