Step 1: Setting your trigger

Choose “Abandons cart” as a trigger event.

Step 2: Creatе the email flow

Variant 1: Time for about 20 minutes after the trigger event and say something along the lines of “ Was there a problem with your checkout?”. In case you’re having a series, time them for different days from the drop-down options.

Variant 2: Do as in Var. 1, but set the timing for a day or two after they abandon the cart. The campaign won’t run if they complete the order anyway.

With the Metrilo composer, you can add CTAs leading to a special “sale” landing page, pull products right from your database or add a coupon.

Step 3: Exit

Exit event is “Places an order”.

However, to spice things up a bit, you can split this automated campaign for different customer segments (chosen in the “also filter customers by” step) – high LTV, number of sessions, location, etc.

What's next?

Content drip campaings

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