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Content drip campaigns
Alex Dramkin avatar
Written by Alex Dramkin
Updated over a week ago

Once you open the Automated Email tab and click on "New Automation campaign", you will have to follow the steps described below:

Step 1: Trigger

Here, you go for “Trigger campaign when customer -> Performs another action -> Read article”

Step 2: Additional parameters

Narrow down the selection of people by choosing those with many or few sessions, many or few orders, or specific location – whatever makes sense for each campaign.

Step 3: Content

This series’ goal is to make them read more of your content to keep them engaged with the brand. So send them one of your best articles.

Step 4: Series and exit

This one can have as many emails as you want because content is useful and doesn’t need to stop when they buy again.

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