Cross- and up-sell
Alex Dramkin avatar
Written by Alex Dramkin
Updated over a week ago

Once you open the Automated Email tab and click on "New Automation campaign", you will have to follow the steps described below:

Step 1: Trigger

The trigger event is “Places an order”.

Narrow the selection down with the additional parameters.  Select “Product is” and the specific product you’ll be cross-selling/ up-selling.

Step 2: Create the email flow

When cross-selling, your message can be timed for after a day or two.

You’re offering a new item so they might need some time to make a buying decision again. In this case, the discount coupons the email composer offers come in handy.

When up-selling, your message should be sent immediately after they placed an order.

Step 3: Exit

Set the campaign to stop if the customer places another order.

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