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How to measure the effectiveness of automation campaigns

Alex Dramkin avatar
Written by Alex Dramkin
Updated over 6 years ago

Metrilo makes sending automated email campaigns to your customers easy. In addition to that, it allows you to track the performance of those campaigns.

The Automated Emails tab displays all your campaigns and different performance indicators for each one:

  • Total reach

  • Emails delivered

  • Open rate

  • Click rate

  • Revenue generated

  • Conversion rate of the campaign

You are able to check each customer who entered the campaign and their progress through it.

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